3D Images of Lower Molars

The images that my automatic data aquisition robot, "charlie" yields shows lower molars with the very same kind of inter-canal anatomy that my PVS impressions of root canal anatomy showed.

It also revealed a helical ribbon shaped distal canal in this molar.

I like viewing 3D images because they provide a guideline that the final fill should approximate (in a larger more shaped way).

Dental Hygienists

Today I went to the dental hygienist. Show me a dental hygienist and I will show you a sadist. Look at the lady in that picture up there. Behold the pure evil in her grinning visage. Sure she's smiling, but her eyes say, "Obey me, or I'll blast your nuts with a million rads from this X-ray gun you little shit."

I have never been to visit a dominatrix, but I imagine the experience is similar. You are strapped in a chair, helpless and confused, while an angry woman wounds you with nasty-looking implements of torture. After sawing and poking and stabbing at your flesh for 20 minutes, she flosses your teeth with 50-pound test fishing line and then starts scolding you because your gums are bleeding:

"You know, worm, if you flossed your teeth regularly they wouldn't bleed so much. You are making mistress Sharon very angry."
"Oh, sorry. I floss about 5-days a week, but I didn't know I was supposed to use barbed wire."
"What's that, slime?"
"Ow Ow Owwww! Sorry sorry sorry, I promise to floss every day!"
"Much better, maggot. See you in 6 months. Kiss my boot on the way out."

Also, they always find some bullshit thing wrong that you have to come back to get fixed. Last time it was wisdom teeth that weren't bothering me. This time it was old fillings that aren't bothering me. Hey shitheads, I live on $1700/month. How many fillings and wisdom tooth extractions do you think I can afford? Shove it up your Gingivae, you leeches.

Colgate Dental Cream : ye hai hamari suraksha chakra

Colgate has been ruling the Rs 2200 crore oral care segment for long with a market share of over 50%.

The flagship brand of this multinational giant is The Colgare Dental cream which alone has a market share of 35%.
The toothpaste segment can be divided in to three segments : white, Gel and herbal based on the product characteristic.

Colgate had enjoyed higher market share all through the years despite stiff competition from the likes of HLL and a host of regional brands. But the gaint shed its lethargy and stood up, fought the war and won.

When Colgate was enjoying its leadership position in the market, HLL successfully entered the market with a googly. It created a new segment with Close- up gel. While using Pepsodent to fight the Colgate Dental Cream (CDC), it created a market for itself with the gel that came in funky colours and excellent advertising.
Every marketer has then signed Colgate off saying that it cannot fight with the marketing giant HLL.
But colgate struck back with the launch of Colgate fresh energy gel and the famous campaign " TALK TO ME" starring the charming VJ Purab that stole the gel category from HLL .

Close up never recovered from that blow.

Then the multinational faced the onslaught of regional brands like Ajanta , babool that gave these guys a run for their money by selling toothpaste for ridiculously low price .These regional brands quickly gained market share from these MNC,s and a lot was written about the rise of regional brands.

Colgate and HLL responded to this threat by coming out with low priced flanking brands. Colgate launched low priced Cibaca to counter the regional brand while HLL had Aim to counter it.
The current figures show that the regional brands are finding it difficult to sustain the market share.

Colgate' s flagship brand CDC had consistantly positioned itself in the germ fighting platform. It had the famous " suraksha chakra " platform from where it had built its brand to this level.

All marketers know that it takes lot of smart thinking to keep the brand alive in a market. So Colgate launched many variants to ward off threats from the niche players and adapt to the changing tastesof the market. For example, it launched the herbal toothpaste when every one talked about the efficacy of herbs. The came the advanced whitening formula to fight the threat from Pepsodent whitening variant

The latest addition is the Colgate with power of active salt. The brand is developed after a careful study on the customers: the company says. Colgate undertook a study of a "day in the life of a customer" that gave lot of inputs about the customer's trigger and touch points.

As of now it is great going for the brand